“Don’t think twice, I’m only singing for Pepsi”. Dylan is teaming up with Will.I.Am to do a $3 million, one-minute Pepsi add at the Super Bowl. The duo has apparently done a mash-up of Dylan’s 1973 “Forever young” and the song is likely to appear on iTunes.
Now before you all stammer around asking why the hell Dylan is doing a Pepsi add? Don’t forget this isn’t 1965 Dylan; this is post -1965 Dylan. Not to say that Dylan has compromised his intentions after blonde on blonde (is there any conversation that could be beat more to death?), in fact, quite the reverse. Regardless of why Dylan will do the commercial, he sure isn’t going to stoop to some rock purist and muster up some excuse. Instead, Dylan will always defy expectation. If he didn’t, we wouldn’t be giving half enough of a shit to bother even discussing it. The point is Dylan doesn’t give a shit, and like it or not, we don’t want him any other way.
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